FTC and The Level of Substantiation Required For an Advertising Claim (Legal Pros) (PDF Download)
The research takes a look at the FTC and The Level of Substantiation Required For an Advertising Claim. Questions presented include: How does the FTC determine what level of substantiation is required for an advertising claim and what is the ALJ’s role in sustaining and applying that level of substantiation to the claims at issue? Does the FTC need to show scientific consensus for their level of substantiation position?
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